JIAJIA ZHAN

Welcome! I am a Ph.D. Candidate in Economics at Imperial Business School, advised by Prof. Stephan Seiler and Prof. Carol Propper.

My research sits at the intersection of quantitative marketing, empirical industrial organization, digital platforms, and public policy. I combine causal inference, structural modeling, field experiments, and machine learning methods to study how platform and policy design shape consumer choices and firm behavior, as well as welfare and equity outcomes in health-related and socially consequential markets. 

I hold both Master's and Bachelor's degrees in Economics from Peking University in China. 

I am on the 2026-2027 academic job market!

Please find my CV here.